Frozen For Freshness

Frozen for Freshness

All our food is frozen for freshness, which means that, more often than not, it’s better for you than the chilled equivalent.

Frozen Food is not as good for you as fresh.
Frozen Food is just as nutritious as fresh. Over time, frozen foods, especially those with a high percentage of sensitive vitamins, are nutritionally more reliable than fresh. Tests have shown that frozen broccoli, green beans, spinach and raspberries all contained more vitamin C than their fresh equivalents.
Buying fresh ready meals and storing them in the freezer is better than buying frozen ready meals.
Freezing stops the clock on food deterioration, chilling does not. In the time it takes to buy a fresh ready meal and take it home to freeze it, the deterioration process will have already begun. A frozen meal will still be in perfect condition because it was frozen as soon as it was produced.
Freezing on the “fast freeze” setting on a domestic freezer is equal to commercial freezing.
With home freezing, even on a fast setting, it usually takes several hours to fully freeze food. Manufacturers are able to freeze food very rapidly, which gives a superior texture, taste and appearance.
Frozen food is processed, therefore it must be full of preservatives.
Freezing is a natural form of preservation and does not usually require the use of any preservatives. On the rare occasions that they are used, they will be clearly listed on the ingredients panel.